Keurig Green Mountain

Strategy / Art Direction / Web & Print / Collateral / Illustration

Keurig Green Mountain (KGM, now Keurig Dr Pepper) is a beverage company with deep roots in the coffee industry as a leader in supply chain responsibility. We collaborated with KGM on their annual sustainability report. Key messaging covered their social responsibility and their sustainability efforts — specifically around the controversial single-serve K-Cup pods. Through the reporting materials, we helped develop strategies around their messaging and created the key visuals to communicate stories to various audiences across multiple form factors. My role as the design lead included art direction, project management, and quality control through all levels of the project. The KGM team was full of incredibly smart, passionate people which made them a pleasure to work with, while learning about the industry they work in.