Designing for positive impact
Design is a tool that connects an idea with an audience. Good design incorporates mission, strategy, language, and visuals to shape a holistic experience. Defining that desired experience from the beginning helps form a strategy that can be executed consistently throughout all communication pieces ultimately creating a powerful user experience.
Finding the right strategic approach for a project requires collaboration between designer and client. As a team — each member brings knowledge and perspective to the table. By asking a lot of questions, researching and learning about the content, we can together craft an experience that delivers a message to the audience in a way they can understand.
CAPABILITIES
Design Strategy
Core visual strategy that unites multiple form factors across brand communications or campaigns.
Visual Design
Design for branding, communications, print collateral, websites, infographics (print or web), and packaging.
photo credit: Ellen Kieth Shaw
About Me
For over the 15 years I worked in design agencies – most notably Celery Design Collaborative in Berkeley CA – collaborating with companies large and small. I learned the importance of being a team – we are in this process together. From developing new strategies to executing design, working together with clients has been one of the most rewarding and fulfilling aspects of my career. I love learning about each client I’ve partnered with and the projects they’re passionate about.
I am also the founder of Swelter Coffee, a mission-driven craft coffee company dedicated to sourcing and promoting female coffee farmers and workers. The mission combines two of my passions: gender equality and climate change.
In 2024, I moved my family and business from California to the Chicago Suburbs to be closer to family and enrich our kid’s childhood. As I grow my own business, I still take on passion-driven clients. Say hello if you’d like to collaborate!