Bon Ami

Branding / Package Design / Web

For over 100 years, Bon Ami has been making their powder cleanser with natural ingredients. They wanted a brand and packaging refresh for their original powder formula, their vegan powder formula, and a new line of cleaning products that aligned with their philosophy of simple ingredients. To answer their ingrained sustainability mission, we researched and proposed packaging materials that maximized recyclability at the time. The brand refresh aimed to retain their heritage while also feeling modern and relevant in the current marketplace.