Feeney Inc.

Strategy / Branding / Web Design / Package Design

Feeney made their name by producing their signature cable railing product. To help launch new products that would leverage the company’s credibility and quality, we helped develop a more sophisticated brand strategy that could apply across a suite of products. The brand strategy leverages their longstanding tagline, “Makes it easy,” and builds all their communication pieces around the notion of creating an easy user experience, and helping their diverse clients find what they need. From brochures, to packaging architecture, to their website UI, the new brand provides their marketing team key tools to expand and grow in the architectural product space.