Brave Birth Doula Care

Strategy / Branding / Design Communications / Web Design & Build / Infographic

The founders of Brave Birth Doula Care envisioned a new kind of doula collective. To map out their vision, we did a workshop to establish their core values and key audiences. They wanted their brand to feel inclusive to all types of parents — no matter their gender, race, or family style. They also wanted their brand to feel professional and accessible, not “crunchy” or “hippy”, as doulas are often stereotyped. We developed a clean brand with distinct colors and photography focusing on babies. The brand has evolved nicely as they’ve expanded their business and communication materials.