Keurig Green Mountain
ART DIRECTION
DESIGN STRATEGY
INFOGRAPHIC
WEB
Keurig Green Mountain (KGM, now Keurig Dr Pepper) is a beverage company with deep roots in the coffee industry as a leader in supply chain responsibility. We collaborated with KGM on their annual sustainability report. Key messaging covered their social responsibility and their sustainability efforts — specifically around the controversial single-serve K-Cup pods. Through the reporting materials, we helped develop strategies around their messaging and created the key visuals to communicate stories to various audiences across multiple form factors. My role as the design lead included art direction, design, project management, and quality control through all levels of the project. The KGM team was full of incredibly smart, passionate people which made them a pleasure to work with, while learning about the industry they work in.
Project done as an art director & project lead at Celery Design Collaborative, with content & writing partner BuzzWord
The 2018 Report
This report was launched as a microsite brought the executive summary(below) to the homepage – as the user scrolled the “page” on the left and right would swap out at different paces. Animations were sprinkled in on the right to help bring the story on the left to life.
An internal employee engagement campaigned brought components of the reports key graphics and messages around the corporate offices.
Photos curtesy of Keurig Green Mountain.
Reports over the years
Over the years, the report collateral included a full interactive PDF report document, an executive summary, web experience, and a summary card that conveyed the key messages for that years report.
Summary brochures from 2 different reporting cycles.
PROJECT DETAILS
CREATIVE DIRECTOR // Brian Dougherty
ART DIRECTOR // Stephanie Welter Krause
DESIGNERS // Stephanie Welter Krause, Shannon McGill
WRITERS // Buzzword