Go Raw Foods

ART DIRECTION

BRAND

DESIGN STRATEGY

PACKAGING

Go Raw Foods makes snacking healthfully and naturally easy. They have a solid following for their raw ingredient snacks, and wanted to update their brand and packaging to resonate with their customers and better compete in the snack aisle. We created a refreshed logo, with a packaging system that leveraged existing colors and provided a bolder shelf presence. The colors and logo helped existing fans find the flavors they love, and the bold typography with product imagery helps the products stand out in the snack aisle. I worked to help define the brand strategy and provided art direction for the package design layout and production.

Project done as as art director & project lead at Celery Design Collaborative

 Photos courtesy of Instagram @GoRaw

PROJECT DETAILS

CREATIVE DIRECTOR // Brian Dougherty

ART DIRECTOR // Stephanie Welter Krause

DESIGNERS // Christopher Paguio