Feeney Inc.
ART DIRECTION
BRAND
DESIGN STRATEGY
PACKAGING
WEB
Feeney Inc. made their reputation by producing their signature CableRail product. To help launch new products that would leverage the company’s credibility and quality, we helped develop a more sophisticated brand strategy that could apply across a suite of products. The brand strategy leverages their longstanding tagline, “Makes it easy,” and builds all their communication pieces around the notion of creating an easy user experience, and helping their diverse clients find what they need. From brochures, to packaging architecture, to their website UI, the new brand provides their marketing team key tools to expand and grow in the architectural product space.
Project done as an art director & project lead at Celery Design Collaborative
The new website elevated the new brand focus– elevating key product photography for users who like to explore possibilities and a macro menu for users who need to access specific content. There is also a “find your product” tool that helps user’s narrow down the options depending on some of their project details.
A series of product brochures helps the reader navigate the product offering through the parameters of different project use-cases, helping a reader narrow down the key factors that may align with their project.
The packaging design refresh focuses on consistency across all products by using the same dominant color schemes, and normalizes key information.
PROJECT DETAILS
CREATIVE DIRECTOR // Brian Dougherty
ART DIRECTOR // Stephanie Welter Krause
DESIGNER // Christopher Paguio