Comcast NBCUniversal
INFOGRAPHIC
WEB
Comcast NBCUniversal launch their first Values Report in 2019 by merging two of their signature reports for Corporate Responsibility and Diversity and Inclusion. We helped strategies how to position the report by identifying key stakeholders and how they would access the report content. The second Values Report in 2020 represented the evolution of that core strategy, with the complexities of COVID arising in the mist of the development process. I managed the overall creative process, collaborating with the writing team and directing the design team on both print and web components.
Project done as an art director & project lead at Celery Design Collaborative, with content & writing partner BuzzWord
The 2020 Report included a full printed document along with a web experience that integrated into the corporate site.
The inaugural Values Report 2019 was launched as a website and PDF download, incorporating the stories of the report within the corporate site structure to enable readers to seamlessly access the report stories.
PROJECT DETAILS
CREATIVE DIRECTOR // Brian Dougherty
ART DIRECTOR // Stephanie Welter Krause
DESIGNERS // Christopher Paguio, Hannah Rebernick, Shannon McGill
WRITERS // Buzzword